The Palms Cliff House Inn
28-3514 Mamalahoa Highway
Honomu, Hawaii, 96728, United States
808-963-6076/ Toll Free #: 866-963-6076

Hawai'i Reef Etiquette
Public Service Announcement

PSA (English version) is available now!

To watch now, go to:

(Japanese version) will be released on August 06

To watch now, go to:

Coral Reefs and the near shore marine environment are being damaged at an alarming rate. Pressure from visitors, land development, and over-fishing threaten the coral reefs of Hawai'i everyday.

Millions of people across the state are walking on the reef, feeding fish, littering, touching and harassing turtles and distressing endangered marine mammals. This PSA not only illustrates this fragile coastal environment, but also shows visitors and locals how they can easily make a difference.

Reefs in Hawai'i and across the planet are at a critical stage. Coral reefs have finally begun to receive international media attention. The US Congress recently passed legislation designed to foster the protection of the coral reef system within US coastal waters. This support must be strongly emphasized for residents and visitors in Hawai'i before it is too late. The resources and beauty of the coral reefs of America need to be spotlighted. We must strive to show that the waters surrounding Hawai'i are a National treasure.

the partners of the project are:

Hawaii Tourism Authority, The Snorkel Bob Foundation, the Hawaii Community Foundation, DLNR/DAR, Coral Reef Outreach Network, Pacific Islands Coastal Program - U.S. Fish and Wildlife Service, UH Sea Grant, Forward Foundation PADI project AWARE, Maui Coral Reef Network, Hawaii Lifeguard Surf Instructors, Kona Beth Shalom, Dive Makai, Big Island Divers, Lahaina Divers, Malama Kai, Hawaii Wildlife Fund, Grass Shack Records and private donors.

The PSA is distributed with the aid of all the partners to hotels, airlines, cruise ships, dive centers, local television stations and public libraries.

This Public service anounncement directly benefits the community by protecting coral reefs from human degradation, which will therefore provide future revenue for our locals.

The Snorkel Bob Foundation is a 501c3 nonprofit organization providing fiduciary service for the Reef Etiquette PSA at no charge whatsoever; ensuring that 100% of every dollar donated will be applied to the Reef Etiquette PSA.